Overview:
Amplitude is receiving duplicate events - every event is logged twice: once with its original name (e.g., Page Viewed) and once with a [Segment] prefix (e.g., [Segment] Page Viewed). This inflates event counts and causes confusion in analytics.

Problem:

• 107 total events in Amplitude, ~36 are [Segment] duplicates
• Same event data, just different names
• Causes double-counting in charts/dashboards
• Makes taxonomy maintenance harder

Root Cause:
This is a Segment-to-Amplitude integration configuration issue, not a UI codebase issue. The UI sends one event via window.analytics (Segment SDK) - Segment appears to forward it twice to Amplitude.

Acceptance Criteria:

• [ ] Investigate Segment workspace configuration for duplicate destination or misconfigured settings
• [ ] Fix configuration to send events only once
• [ ] Verify events no longer duplicate in Amplitude
• [ ] Consider archiving existing [Segment] prefixed events in Amplitude Data Governance

Related Tickets:

• ROX-32641 - Amplitude audit (identified this issue)