Kendra added on Sept 14 – why do this engineering work item? what does it help PM figure out. See row 14 of this spreadsheet. 

https://docs.google.com/spreadsheets/d/1JAA-np9kq48HZ-i0j-iiZ1GVQ11iCUGjgu4gmp6cbjM/edit#gid=0

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About this engineering work item:

We want to be able to track user journeys through the Stratosphere flow, which is the process of purchasing Red Hat products on partner marketplaces such as AWS, Azure, and Google. By collecting this data, we can better understand user behavior as it relates to Red Hat SaaS products and the Hybrid Cloud Console, and collaborate with other teams to improve the overall end-to-end cross-domain experience.

• Define and implement event tracking for all relevant user interactions in the Stratosphere flow, such as:
  • Product engagement
  • Product purchase
  • Account linking
  • Product usage
  • Etc...
• Set up Amplitude dashboards and reports to monitor user behavior and path, including:
  • Conversion rates
  • Funnel path
  • Drop-off points
  • Etc...

Design doc