When trying to start provisioned server according to guide

$ mvn clean package -Pprovisioned-server
$ mvn wildfly:start -Djboss-as.home=target/server
$ mvn wildfly:start -Djboss-as.home=target/server2 \
        -Dwildfly.port=10090 \
        -Dwildfly.javaOpts="-Djboss.socket.binding.port-offset=100" 

second server stalls without and WARN or ERROR message, then i get

Failed to execute goal org.wildfly.plugins:wildfly-maven-plugin:5.1.0.Beta2:start (default-cli) on project messaging-clustering-singleton: Server failed to start in 60 seconds.