The issue is that the quickstart builds the image jboss-logging:latest with the wildfly plugin. 'jboss-logging' comes from the artifactId.

It then tries to tag this with the following command docker tag logging jboss-logging:latest. In this case, 'logging' is the name of the qs directory, and 'jboss-logging' is from the artifact name.

The easiest fix is to rename the artifactId to 'logging'.