hello-world example - unexpected behavior

According to documentation, the example should print "Hello ${name}" where name is an environment property passed to maven i.e. "mvn -Drun -Dname=Pete". However, the following profile configuration

<configuration>
<mainClass>org.jboss.weld.environment.se.StartMain</mainClass>
<arguments>
<argument>${project.name}</argument>
</arguments>
</configuration>

results in "Hello Weld Examples: Hello World (Java SE)" to be printed every time independently on the name environment property.