Audience

• Allergic to: marketing speak, feeling something is being sold to her/him
• Responsive to: open source spirit, well designed code, good docs, cutting edge technologies, nice people, No-nonsense

User Goals

Understand what/how 3 scale does
to know if it covers my use case
so I can change it later on

Use 3scale to:
See if I like it
evaluate if it fits the bill for our business
manage my API(s)

Contribute
so it does what my team wants it to do
So 3scale/Red Hat hires me

Feel good
know this project is in good hands
trust the project will be there tomorrow
Believe in the project

Business Objectives

Nurture a healthy open source project
Excite people about 3scale
Attract upstream contributors
Attract new 3scale hires

Attract new users/customers
Spread the word about our product
Attract up & down-stream product users
Attract SaaS customers