Tested using OpenShift 4.13.26 running on AWS.

RSHI OPERATOR VERSION :1.4.4-rh-1 provided by Red Hat

When using a configmap, it'll not create any routes:

apiVersion: v1
kind: ConfigMap
metadata:
  name: skupper-site
data:
  name: retail-hub
  console: "true"
  console-user: "admin"
  console-password: "ocp123"
  flow-collector: "true"

The workaround is to delete the skupper-site-controller pod in the openshift-operators namespace and re-create the configmap.