A PR like https://github.com/redhat-developer/rhdh/pull/3614 has brought to light the fact that some plugin names are so long they break OCP's 63-char limit.

Rather than inventing some truncation system that just chops letters if the name is too long I'd like us to use a consistent mapping tool like https://github.com/redhat-developer/rhdh-plugin-export-utils/blob/main/common/scripts/shorten-component-name.sh which ensures that we will shorten valid npm package names to something that works as a k8s object, and which can be reverse-engineered to get the longer name back if needed.

As part of moving the catalog entities to the overlay repo, we should ALSO transform the file names and file name references so they use the shorter, consistent naming scheme.