Mini Content Journey Template

Mini Content Journey

Who is your target persona?

Hint: See list of key persona here. If there’s a more specific persona to target, use that persona.

[Answer]

What stage of the user journey are you targeting?

Hint: Choose from Discover, Learn, Try, Adopt, Expand

[Answer]

Why is this content important?

Hint: Provide a brief summary of how of this content will impact the end user

[Answer]

What is the main user goal aka job to be done?

Hints:

• Phrase the job to be done in the following way: “As a [persona] I want to [goal] so that I can [result].”

• Seek additional input from customer facing team for their perspective
• Tie this user goal to a real world situation. Base the goal around the impact to the user, not so much based around the feature itself.

[Answer]

What high level steps does the user need to take to accomplish the goal?

Hint: Provide a general outline of the steps needed.

1. [Step]
2. [Step]
3. [Step]

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