Create a request for a new delivery repository in the comet container management system for  the version of rhel you are building the image for (rhelX from now on).

Clone an existing repository, or create a new one with the following data:
 
Image build type: Layered
Brew package name: Same as dist-git repo + -container (eg. nodejs-14-container)
Base RHEL version: RHELX
Release category: GA
Product: Red Hat Enterprise Linux
Version: Version of RHEL this container image is aimed for
Variant: Appstream
Repository name: rhelX/ + dist-git repo name (eg. rhelX/nodejs-14)
Image use type: builder if s2i, standalone otherwise
Auto-release: on
Auto-conflict resolution: on
Image owner: component owner + pkubat@redhat.com
Program Manager :: kanderso@redhat.com
Product Manager :: bgollahe@redhat.com
QE Owner :: lzachar@redhat.com
Doc Owner :: lkuprova@redhat.com
Errata Writer :: lkuprova@redhat.com
Notification :: hhorak@redhat.com, phracek@redhat.com

Important - if your image is shipped in UBI, create a second delivery repository request with following being modified from above:

Product affiliation: Red Hat Universal Base Image
Repository name: ubiX/ + dist-git repo name (eg. ubiX/nodejs-14)

And add a note of it in the UBI image list