Description of problem:

The labels given to items in the quick search vs the dev catalog are inconsistent. In the quick search, the raw type is displayed, while in the dev catalog the localized name of the type is displayed.

Note that the localized name is used in other places of the dev catalog and is plural. 

Prerequisites (if any, like setup, operators/versions):

Steps to Reproduce

1. go to add => developer catalog
2. go to topology => quick search
3. search for the same item in both views
4. compare the labels

Actual results:

Expected results:

`BuilderImage` and `Builder Images` should be consistent

Reproducibility (Always/Intermittent/Only Once):

always

Build Details:

4.8.0-0.nightly-2021-03-26-054333

Additional info: