Mini Content Journey

Who is your target persona?

Hint: See list of key persona here. If there’s a more specific persona to target, use that persona.

[Answer]

What stage of the user journey are you targeting?

Hint: Choose from Discover, Learn, Try, Adopt, Expand

[Answer]

Why is this content important?

Hint: Provide a brief summary of how of this content will impact the end user

[Answer]

What is the main user goal aka job to be done?

Hints:

• Phrase the job to be done in the following way: “As a [persona] I want to [goal] so that I can [result].”

• Seek additional input from customer facing team for their perspective
• Tie this user goal to a real world situation. Base the goal around the impact to the user, not so much based around the feature itself.

[Answer]

What high level steps does the user need to take to accomplish the goal?

Hint: Provide a general outline of the steps needed.

1. [Step]
2. [Step]
3. [Step]

(Optional) What is the general sentiment of users towards this goal?

Hint: Talk to customer facing teams how customers feel about the job to be done

[Answer]

(Optional) What pain points are the user likely to encounter when accomplishing this goal?

Hint: Talk to customer facing teams about how customers feel about the job to be done

[Answer]

(Optional) What other feedback do users have around this goal?

Hint: Talk to customer facing teams about how customers feel about the job to be done

[Answer]

(Optional) Are there any additional opportunities you can also implement for the user when documenting this goal?

Hint: Consider any additional actions that might also improve content. For example, restructuring content to better suit the user story.

[Answer]

Links to existing content 

Hint: Consider the situational context of the existing content. Do a Google search for any possible resources that might help.

• [Link 1]
• [Link 2]
• [Link 3]

People:

• SME: [SME name]
• QE: [QE name]

Release Note: Yes / No

Documentation Outline

• Module Title (Concept)
• Overview of content required
• Module Title (Concept)
• Overview of content required

• Module Title (Procedure)
• Prerequisites
• Outline of steps

• Module Title (Procedure)
• Prerequisites
• Outline of steps

• Module Title (Reference)
• Outline of parameters/options/data to be included

• Module Title (Reference)
• Outline of parameters/options/data to be included