Many entrepreneurs face delays and complications during the [trade name reservation in Dubai|https://egsh.ae/services/trade-name-reservation-in-dubai] process due to strict naming conventions, similarity checks with existing businesses, and required approvals from the Dubai Department of Economy and Tourism (DET). These challenges can slow down the overall business setup, especially for new investors unfamiliar with regulatory requirements. Streamlining the trade name reservation process and providing clear guidance on acceptable naming criteria could significantly improve efficiency and reduce errors for businesses looking to establish themselves in Dubai.