[SW] Add support to build and deploy sw.json and sw.yaml files from source

Kogito CLI does not support building Serverless Workflows from source. We need to have this feature to show case how to deploy a workflow from source. Probably a little change on:

https://github.com/kiegroup/kogito-cloud-operator/blob/1.0.x/cmd/kogito/command/iozip/zip_files.go#L32

And validate the images.