CD 13 documentation 'oc new-app' instruction fails mysteriously due to use of quoted values

oc new-app --template=eap-cd-basic-s2i \
 -p IMAGE_STREAM_NAMESPACE="eap-demo" \
 -p SOURCE_REPOSITORY_URL="https://github.com/jboss-developer/jboss-eap-quickstarts" \
 -p SOURCE_REPOSITORY_REF="openshift" \
 -p CONTEXT_DIR="kitchensink"

$ oc new-app --template=eap-cd-https-s2i  -p IMAGE_STREAM_NAMESPACE=“eap-demo”  -p SOURCE_REPOSITORY_URL="https://github.com/jboss-developer/jboss-eap-quickstarts"  -p SOURCE_REPOSITORY_REF=“openshift”  -p CONTEXT_DIR=“kitchensink”
--> Deploying template "eap-demo/eap-cd-https-s2i" to project eap-demo

     JBoss EAP CD (with https)
     ---------
     An example JBoss Enterprise Application Platform continuous delivery application configured with secure communication using HTTPS. For more information about using this template, see https://github.com/jboss-container-images/jboss-eap-7-openshift-image/blob/eap-cd/README.adoc

     A new JBoss EAP CD based application with SSL support has been created in your project. Please be sure to create the following secrets: "eap7-app-secret" containing the keystore.jks file used for serving secure content; "eap7-app-secret" containing the jgroups.jceks file used for securing JGroups communications.

     * With parameters:
        * Application Name=eap-app
        * Custom https Route Hostname=
        * Git Repository URL=https://github.com/jboss-developer/jboss-eap-quickstarts
        * Git Reference=“openshift”
        * Context Directory=“kitchensink”
        * Queues=
        * Topics=
        * Server Keystore Secret Name=eap7-app-secret
        * Server Keystore Filename=keystore.jks
        * Server Keystore Type=
        * Server Certificate Name=
        * Server Keystore Password=
        * AMQ cluster password=FW2loWV5 # generated
        * Github Webhook Secret=OJa0h6Ly # generated
        * Generic Webhook Secret=glhwMKR1 # generated
        * ImageStream Namespace=“eap-demo”
        * JGroups Secret Name=eap7-app-secret
        * JGroups Keystore Filename=jgroups.jceks
        * JGroups Certificate Name=
        * JGroups Keystore Password=
        * JGroups Cluster Password=NpKY8HRg # generated
        * Deploy Exploded Archives=false
        * Maven mirror URL=
        * Maven Additional Arguments=-Dcom.redhat.xpaas.repo.jbossorg
        * ARTIFACT_DIR=
        * MEMORY_LIMIT=1Gi

W0920 17:33:04.113478   97173 newapp.go:1210] Unable to check for circular build input: Unable to check for circular build input/outputs: imagestreams.image.openshift.io "eap-cd-openshift" is forbidden: User "bstansbe@redhat.com" cannot get imagestreams.image.openshift.io in the namespace "“eap-demo”": no RBAC policy matched
--> Creating resources ...
    service "eap-app" created
    service "secure-eap-app" created
    service "eap-app-ping" created
    route "eap-app" created
    route "secure-eap-app" created
    imagestream "eap-app" created
    error: BuildConfig.build.openshift.io "eap-app" is invalid: spec.strategy.sourceStrategy.from.namespace: Invalid value: "“eap-demo”": must be a valid namespace
    deploymentconfig "eap-app" created
--> Failed

Cloning "https://github.com/jboss-developer/jboss-eap-quickstarts " ...
error: fatal: Couldn't find remote ref “openshift”
Unexpected end of command stream

Cloning "https://github.com/jboss-developer/jboss-eap-quickstarts " ...
	Commit:	d2d5a9f532398ac7c71bd78c36d886abc54deec3 (Merge pull request #2089 from emmartins/openshift)
	Author:	Sande Gilda <sgilda@redhat.com>
	Date:	Mon Jul 9 15:42:38 2018 -0400
error: provided context directory does not exist: “kitchensink”