There is an issue with using the maven fabric8 plugin and the quickstart templates during setup of Fuse applications in Openshift cluster. While following the Fuse 7.8 documentation to setup and deploy demo applications in ocp cluster, 
the image provided by the templates seems to have an issue when used by the application pods. 

Chapter 5.2.1. Creating and deploying an application using the S2I binary workflow

On running the below command

mvn fabric8:deploy -Popenshift 

the generated deployment config contains incorrect builder image and pods will fail to pull the image returning authentication error.

Workaround can be to edit the image used in deployment config or pass additional parameter to maven build  command:

-Dfabric8.openshift.enrichAllWithImageChangeTrigger=true