To remove the need for users to specify JBOSS_HOME when running the AS7 deploy plugin on forge you could add the following Maven plugin:

<plugin>
<groupId>org.apache.maven.plugins</groupId>
<artifactId>maven-dependency-plugin</artifactId>
<executions>
<execution>
<id>unpack-as7</id>
<phase>process-test-classes</phase> <!-- So run before testing -->
<goals>
<goal>unpack</goal>
</goals>
<configuration>
<artifactItems>
<artifactItem>
<groupId>org.jboss.as</groupId>
<artifactId>jboss-as-dist</artifactId>
<version>7.0.0.Final</version>
<type>zip</type>
<overWrite>false</overWrite>
<outputDirectory>${project.build.directory}</outputDirectory>
</artifactItem>
</artifactItems>
</configuration>
</execution>
</executions>
</plugin>