The EJB3.1 spec (section 4.4.1) says this:

In addition to the previous requirements, if the bean exposes only one of the applicable client interfaces(or alternatively has only a no-interface view), the container registers an entry for that view with the following syntax :

java:global[/<app-name>]/<module-name>/<bean-name>

The container is also required to make session bean JNDI names available through the java:app and java:module namespaces.

The EJBBinder currently doesn't bind to this additional JNDI name.