Make the user aware of what is going on in relationship to budgets:

• Notify the customer if the forecast goes over the budget (or a percentage of it)
• Notify the customer if the actual costs goes over the budget
• Notify the customer if the forecast or actual costs goes way below the budget (i.e. Only 20% after 50% of the month)

Optimization opportunities should also be notified

• Notify the customer when RI are going to finish
• Notify the customer if there is a new reservation opportunity

Making sure that the account is safe and healthy:

• Notify the customer when there is an unexpected change in the services used
• Notify the customer if the usage patterns vary (i.e. suddenly the use of networking increases 5x)

Notify changes in the landscape

• Notify the customer if AWS releases a new service