This is a issue that could be splitted into several subtasks:

• choose short names for profiles or properties CHE-234
• rethink what should be built by default or not according to what developers usually need
• create a 'CI' profile which is not the default (default is the developer environment)
• do not co and rebuild a new che by default. use nexus if not found locally CHE-223
• be able to skip build components CHE-241
• avoid the usage of the invoker (maven in maven) CHE-247
• if using invoker, be able to have custom maven build option without modifying git managed files
• do not make overkill checking (for instance branch name of che-base needs to be specify if not using openshift-connector branch)
• SCM and build should be decoupled as much as possible
• use a maven bom
• how to generate a docker image for the developer to be used in minishift
• use classifier for different assembly flavour
• do not duplicate nor patch code from upstream: try to reuse code