During the #start() #stop() method of a legacy SAR the naming context is read only. The problem seems to be that org.jboss.as.service.AbstractService.invokeLifecycleMethod(Method) only sets the thread context class loader and does not do WritableServiceBasedNamingStore.pushOwner

http://stackoverflow.com/questions/12419234/how-to-bind-an-object-to-jndi-in-jboss-7-from-mbean-naming-context-is-read-onl