https://access.redhat.com/documentation/en-us/red_hat_amq/7.2/html-single/deploying_amq_broker_on_openshift_container_platform/#deploying-broker-ocp_broker-ocp

Section 8.3.1. Deploy the image and template

The command

oc new-app --template=amq-broker-72-basic \
-e AMQ_PROTOCOL=openwire,amqp,stomp,mqtt,hornetq \
-e AMQ_QUEUES=demoQueue \
-e AMQ_ADDRESSES=demoTopic \
-e AMQ_USER=amq-demo-user \
-e ADMIN_PASSWORD=password

should be

oc new-app --template=amq-broker-72-basic \
-p AMQ_PROTOCOL=openwire,amqp \
-p AMQ_USER=amq-demo-user \
-p AMQ_PASSWORD=password