Don't be Hasty with labels!

All product teams that will ship an image to product must ensure their image is built in OSBS at least once and published back to the nightly test jobs:

• BEFORE you reference them from another component (via the image-references file)
• BEFORE you set the image label io.openshift.release.operator

Setting this label in your Dockerfile before a successful OSBS build and push will cause the payload (CVO) to attempt to resolve a reference to an image which does not exist. And then you break the build.