Market Problem

...

Why it Matters

...

Illustrative User Stories or Scenarios

...

Expected Outcomes

This Section: Articulates and defines the value proposition from a users
point of view

...

Effect

...

Challenges and Open Questions:

...

Partner

This Section: Partner is any specific delivery vehicle requirement.
These are feature components that MUST be delivered in concert with or
through a particular BU external product.

This represents part of the “how” statement for a feature. This would be
the optional only category.

• ...

Additional/tangential areas for future development (TBK)

…