Other popular Servlet Containers and Application Servers support the building of an executable war bundle, via Apache Maven. This will allow you to easily bundle your WAR/EAR into an executable war which will unpack and launch the WAR/EAR, via java -jar myapp.war.

http://tomcat.apache.org/maven-plugin-2.0/tomcat7-maven-plugin/exec-war-mojo.html
http://rmannibucau.wordpress.com/2014/03/11/executable-jar-with-tomee-and-tomcat-maven-plugin/